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How does WFTAO help companies to sell?

The primary objective of WFTAO is to facilitate the transfer of national products to the global marketplace through the acceptance of technical assessments delivered by its members.

A favourable technical assessment delivered by a WFTAO member will:

  • Provide a means of demonstrating the fitness for purpose of the product with building regulations
  • Be more readily accepted by building control personnel
  • Show that the holder’s manufacturing and QA systems meet high standards
  • Save valuable selling time, by easing acceptance of new products in a conservative market
  • Provide a good opportunity for press coverage for the holders to use the distinctive WFTAO logo on advertisements, literature and display material, identifying themselves as quality-conscious companies and enhancing their image
  • Be promoted on the WFTAO’s web site ( which is currently achieving 1,563 ‘hits’ a month